10 common misconceptions about superfood

Dresden, 25. October 2018 - Today's performance society demands of us physical and mental high performance, stress resistance and ability to concentrate. But performance starts with the right diet. More and more people therefore want to eat healthy and balanced. The food industry has also picked up on this trend quickly and has been marketing a whole range of predominantly exotic foods such as acai berries, chia seeds and Asian goji berries for years under the promising term 'superfood'. Superfoods are said by advertising often exaggerated health-promoting effect and dubious promises of salvation. Basically, these are foods that are rich in vitamins, minerals and antioxidants. On the other hand, statements about the particular health benefits of individual superfoods should be treated with caution.

Oliver Klemm, graduate in food chemistry from the young start-up 8Venture and developer of Ultrafood, dispels common misconceptions about superfoods. Incidentally, Ultrafood is an ideal blend of selected, natural and carefully processed superfoods that provide the human body with all the essential nutrients it needs in one drink, and at a low calorie density.

It is no coincidence that exotic foods from far away countries are regarded as superfoods and is suggested by the marketing of food manufacturers, because exoticism sells better and one seems to trust it to have a health promoting effect. This is just a misconception related to superfoods. We have attached to you 10 common misconceptions and tried to educate them competently.

1. 'Superfood' is a well-defined term

Many consumers think that the term "superfood" is a well-defined term. But that is not so, it is a marketing term that is not defined by law. Theoretically, therefore, every manufacturer can market his food as superfood. However, meanwhile, a general understanding of the term has been established, based on the definition of the Oxford English Dictionary: Superfood is therefore a nutrient-rich food that is considered to be particularly conducive to health and well-being.

2. Superfoods always come from exotic countries

For many consumers, the hype surrounding Açai, Chiasamen & Co has given the impression that superfoods are always from exotic countries. But that's not true. Domestic representatives such as blueberries and flaxseeds are undoubtedly among the superfoods. In terms of nutritional value and health benefits, they are in no way inferior to exotic superfoods. Ultrafood contains a number of local superfoods.

3. If you really want to eat healthy, you can not ignore superfoods

If superfoods are generally defined as nutrient-rich foods that are particularly conducive to health and well-being, that's true. That includes a large number of local fruits and vegetables such as blueberries, broccoli or peas. Exotic superfoods such as açai and chia seeds, on the other hand, do not bring an exclusive advantage. A healthy, wholesome diet is easily possible without them.

4. Superfoods are always healthy

Basically, that's true, because superfoods, whether domestic or exotic, contain a remarkable nutrient spectrum and phytonutrients that bring additional health benefits.

Restrictive should be in Exotic Superfoods to ensure good quality, because the standards in the countries of origin are generally lower than in the EU. High levels of exposure to pesticides, heavy metals, etc., can occur here and have been partially detected in the past during controls. For Ultrafood, 8Venture works exclusively with accredited food laboratories that monitor and ensure the high quality and safety of raw materials.

5. Superfoods are expensive

This does not have to be the case if one resorts to domestic counterparts instead of expensive, mostly exotic variants (eg linen instead of chia seeds).

6. Superfoods are substitutes for a healthy diet

No. Those who consume only a few superfoods such as wheatgrass, açai, moringa or broccoli, believing that they are fully nourished, receive only a fraction of the nutrients their body needs. To sustain a healthy diet, plant-based, nutrient-rich foods (including superfoods) should be the basis of everyday nutrition. Importantly, in order to get all the nutrients, we need to combine different foods. An optimal combination for the human body offers Ultrafood from 8Venture.

7. Superfoods are negative for the environment

Often superfoods point out environmental pollution and unnecessary greenhouse gas emissions through long transport routes. Of course, this is only true for those from distant countries. For this reason, one should rather resort to local superfoods.

But if exotic superfoods are already dried and pulverized on site, the transport weight will be reduced by more than 90% and this effect will be minimized.

8. Superfoods have only positive effects

No. Regardless of impurities and residues due to inadequate production, superfoods can also have inherent negative effects. Damage to the body is usually low, but it shows that you should consciously choose superfoods and not focus solely on one. For example, spirulina contains a pseudo-form of the vitamin B12, which competes with "real" B12 for the receptors in the body and thus inhibits its absorption. A second example is beetroot. This contains relatively much oxalic acid, which encloses iron in the intestine, so that it can not be absorbed by the body.

9. Superfoods increase efficiency and protect against diseases

Such effects are actually due to the full supply of the body with all nutrients. When our body has everything it needs, it performs amazing things when it comes to performance, the defense against pathogens and others. The key is therefore in a healthy, balanced diet. Superfoods, well combined, as is the case in Ultrafood, are very helpful. A superfood alone, however, usually leads to no improvement.

10. Coconut oil is a superfood

No. Coconut oil is neither particularly nutritious nor beneficial to health and well-being. These are predominantly saturated fats. The discussion about coconut oil has recently put Superfoods on the pillory.

Ultrafood offers the optimal combination of superfoods

The company 8Venture wanted to develop on the basis of selected Superfoods a complete food with an optimal nutrient profile for humans, which covers the daily requirement of all necessary nutrients based on natural, complete food - and this with low calorie density. At 8Venture, great importance was attached to natural ingredients, gentle processing, regionalism and a good eco-balance in order to protect the world's resources. No easy task!

The result of many months of development is the product Ultrafood: it delivers in a drink an optimal combination of selected, natural and gently processed superfoods, which provides the human body with all the important nutrients it needs, and this completely organic, natural and vegan. Due to the very high nutrient density of superfoods, a daily dose of Ultrafood from 150 g contains about as many nutrients as 1,5 kg fresh, healthy foods. Plant proteins have been combined so that their biological value reaches that of high quality animal proteins. Ultrafood is also an ideal food for vegans, enabling them to quickly and easily get all the nutrients they need.

8Venture GmbH & Co. KG

8Venture is a subsidiary of BIOFABRIK Technologies GmbH based in Dresden. BIOFABRIK Technologies GmbH is a group of companies that develops and markets innovative technologies for the sustainable management of energy, food and waste problems. 8Venture develops and markets the Ultrafood product, which consists of an optimal combination of the best superfoods and supplies the human body with 100% of its daily protein, minerals, vitamins and fiber, based on natural, complete foods. Ultrafood by 8Venture is completely organic, natural and vegan, gluten-free, lactose-free, GMO-free and free of 14 major allergens. Ultrafood is produced by a reputable food manufacturer that is GMP and IFS certified and thus meets the highest possible food safety standards.

More information on www.8venture.com.

8Venture GmbH & Co. KG

Hendrik Oeser, Oliver Klemm

Rossendorfer Ring 6

D-01328 Dresden

Tel .: + 49 (0351) 316 28 888

Fax: + 49 (351) 79 79 007

marketing@8venture.com

www.8venture.com

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